Panthera Pals is a campaign whose aim is to raise awareness to critically endangered leopard species such as Amur Leopards and Snow Leopards. This campaign’s main message is “conserve & preserve.” This species is important to their habitat and are illegally poached for their fur. This illegal hunting extends to other animals in these habitats creating a bigger issue for so many species than just leopards. This campaign aims to provide a safe space and voice for those who don’t have one.